Privacy Policy

Last Updated: January 17, 2025

IntentMatch is a demand intelligence platform that identifies behavioral signals indicating active buyer intent. This Privacy Policy explains how we collect, use, protect, and share information in connection with our services.

1. Information We Collect

1.1 Information You Provide

When you use IntentMatch, you may provide us with:

  • Account Information: Name, business email, company name, website URL
  • Contact Form Data: Information you submit through our contact forms or priority access requests
  • Payment Information: Billing details processed securely through third-party payment processors
  • Communications: Messages, questions, or feedback you send to us

1.2 Demand Intelligence Data We Provide to Customers

IntentMatch customers receive access to structured demand intelligence including:

  • Buyer's first and last name
  • Gender
  • City and state
  • Best contact email and phone number
  • Behavioral signals indicating active research and buying intent
  • Category and service type interest
  • Buyer readiness stage
  • Signal recency and confidence scores

Important: IntentMatch intentionally excludes sensitive personal attributes including race, ethnicity, religion, political affiliation, health information, and financial account details. Data availability varies by market and category.

1.3 Automatically Collected Information

When you access IntentMatch, we automatically collect:

  • Device Information: IP address, browser type, operating system
  • Usage Data: Pages viewed, features used, time spent on platform
  • Cookies and Tracking: Session cookies, analytics cookies for service improvement
  • Tracking Pixels: We use tracking pixels and similar technologies on our website to collect visitor information, including IP address, browsing behavior, and page interactions. This data may be used to identify potential customers and contact you regarding our services.

Website Visitor Tracking: IntentMatch uses tracking pixels to identify visitors to our website and may use this information to contact you about our demand intelligence services. This tracking helps us understand visitor interest and provide relevant information about our platform. By continuing to use our website, you consent to this tracking and potential outreach.

2. How We Use Information

We use collected information to:

Provide Our Services

Deliver demand intelligence, process access requests, and maintain platform functionality

Communicate with You

Respond to inquiries, send service updates, and provide customer support

Improve Our Platform

Analyze usage patterns, enhance features, and optimize user experience

Ensure Compliance

Monitor for lawful use, prevent abuse, and comply with legal obligations

Sales and Marketing

Identify potential customers through website tracking and contact visitors who may benefit from our demand intelligence services

Lead Generation

Use visitor data collected via tracking pixels to reach out with relevant information about IntentMatch services

3. Data Sources and Processing

IntentMatch aggregates demand intelligence from publicly observable behavioral signals, lawfully obtained third-party data sources, and proprietary signal processing methodologies. We classify and structure this data to identify active buying intent.

Signal freshness is prioritized. Data is continuously updated to reflect real-time market demand rather than relying on stale contact databases.

4. Information Sharing and Disclosure

We do not sell your personal account information. We may share information in the following circumstances:

  • With Service Providers: Third-party vendors who assist with platform operations, payment processing, and analytics (bound by confidentiality obligations)
  • For Legal Compliance: When required by law, court order, or government request
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice provided)
  • With Your Consent: When you explicitly authorize us to share your information

5. Customer Responsibilities

IntentMatch customers who receive demand intelligence data must:

  • Use data only for lawful, responsible business purposes
  • Comply with all applicable privacy laws, anti-spam regulations, and telemarketing rules
  • Implement appropriate security measures to protect accessed data
  • Honor opt-out requests and maintain internal suppression lists
  • Not use data for discriminatory, fraudulent, or harassing purposes

Customers control activation and usage of demand intelligence data. IntentMatch provides the signal layer—customers determine how and when to engage.

6. Data Security

We implement industry-standard security measures to protect information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security audits and vulnerability assessments
  • Access controls and authentication requirements
  • Employee training on data protection practices

While we take reasonable precautions, no method of transmission over the internet is 100% secure. You are responsible for maintaining the confidentiality of your account credentials.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

Access and Correction

Request access to or correction of your personal account information

Deletion

Request deletion of your account and associated data (subject to legal retention requirements)

Opt-Out

Unsubscribe from marketing communications or request removal from demand intelligence datasets

Data Portability

Receive a copy of your data in a structured, commonly used format

To exercise these rights, contact us at [email protected]

8. Data Retention

We retain your account information for as long as your account is active or as needed to provide services. Demand intelligence data is continuously refreshed to maintain signal accuracy. After account closure, we may retain certain information as required by law or for legitimate business purposes (e.g., fraud prevention, record-keeping).

9. Children's Privacy

IntentMatch is a business-to-business platform not intended for use by individuals under 18 years of age. We do not knowingly collect information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.

10. International Data Transfers

IntentMatch operates in the United States. If you access our services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate. By using IntentMatch, you consent to such transfers.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website with a revised "Last Updated" date. Your continued use of IntentMatch after changes become effective constitutes acceptance of the updated policy.

Questions About This Policy?

If you have questions or concerns about this Privacy Policy or our data practices, please contact us.

Email: [email protected]

IntentMatch - Demand intelligence for when timing matters.