Privacy Policy

Last Updated: January 17, 2025

IntentMatch is a demand intelligence platform that identifies behavioral signals indicating active buyer intent for Long Term Disability Insurance (LTDI). This Privacy Policy explains how we collect, use, protect, and share information in connection with our LTDI-focused services.

1. Information We Collect

1.1 Information You Provide

When you use IntentMatch for LTDI leads, you may provide us with:

Account Information: Name, business email, company name, website URL
Contact Form Data: Information you submit through contact forms or priority access requests
Payment Information: Billing details processed securely through third-party payment processors
Communications: Messages, questions, or feedback you send to us

1.2 LTDI Demand Intelligence Data We Provide to Customers

IntentMatch customers receive access to structured LTDI demand intelligence including:

Buyer's first and last name
Gender
City and state
Best contact email and phone number
Behavioral signals indicating active research for disability insurance
Category and service type interest (LTDI, Life Insurance, etc.)
Buyer readiness stage
Signal recency and confidence scores

Important: IntentMatch intentionally excludes sensitive personal attributes including race, ethnicity, religion, political affiliation, health information, and financial account details. Data availability varies by market.

1.3 Automatically Collected Information

When you access IntentMatch, we automatically collect:

Device Information: IP address, browser type, operating system
Usage Data: Pages viewed, features used, time spent on platform
Cookies and Tracking: Session cookies, analytics cookies for service improvement

2. How We Use Information

We use collected information to:

Provide Our Services

Deliver LTDI demand intelligence, process access requests, and maintain platform functionality

Communicate with You

Respond to inquiries, send service updates, and provide customer support

Improve Our Platform

Analyze usage patterns, enhance features, and optimize user experience

Ensure Compliance

Monitor for lawful use, prevent abuse, and comply with legal obligations

3. Data Sources and Processing

IntentMatch aggregates LTDI demand intelligence from publicly observable behavioral signals, lawfully obtained third-party data sources, and proprietary signal processing methodologies. We classify and structure this data to identify active buying intent for disability insurance.

Signal freshness is prioritized. Data is continuously updated to reflect real-time market demand for LTDI products.

4. Information Sharing and Disclosure

We do not sell your personal account information. We may share information in the following circumstances:

With Service Providers: Third-party vendors who assist with platform operations, payment processing, and analytics
For Legal Compliance: When required by law, court order, or government request
Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Customer Responsibilities

IntentMatch customers who receive LTDI demand intelligence data must:

Use data only for lawful, responsible business purposes
Comply with all applicable privacy laws, anti-spam regulations, and telemarketing rules
Implement appropriate security measures to protect accessed data
Honor opt-out requests and maintain internal suppression lists

6. Data Security

We implement industry-standard security measures to protect information from unauthorized access, disclosure, alteration, or destruction.

Encryption of data in transit and at rest
Regular security audits and vulnerability assessments
Access controls and authentication requirements

7. Your Rights and Choices

You may have certain rights regarding your personal information:

Access and Correction

Request access to or correction of your personal account information

Deletion

Request deletion of your account and associated data

Opt-Out

Unsubscribe from marketing communications or request removal from demand intelligence datasets

To exercise these rights, contact us at [email protected]

8. Contact Us

Questions About This Policy?

If you have questions or concerns about this Privacy Policy or our data practices, please contact us.

Email: [email protected]

IntentMatch - LTDI demand intelligence for insurance professionals.